When you choose travel as a reward vehicle for successful achievement of goals during an incentive campaign you not only please your participants by offering them what they desire, you also create the opportunity to really get to know your top achievers.Incentive marketing programs motivate people to a higher level of performance by offering intrinsic and extrinsic rewards that can be obtained by reaching reasonable predetermined goals.
Conventional wisdom says that an employee gives his or her best effort all of the time and that the associate is duly compensated for that effort with a paycheck. But is that enough? Travel remains the motivator of choice. And depending on the objectives of your incentive programme it may be. But it’s not always cost effective for you, nor always appreciated by your target winners, so let us plan your campaign with you and match the right reward to your profile of potential achievers.The anticipation of a reward inspires incentive program participants to change their behaviour to receive the reward. A travel reward is unique from other types of rewards because it is experiential. The anticipation of the experience drives behaviour in a way that other rewards can’t. A cash reward is often absorbed into the participant’s day-to-day budget and is then forgotten about. However, a travel incentive reward contributes to behaviour change because of its appeal.
Did you know that 83.7% of motivational event marketing budgets are targeted towards sales programs and 57.1% of motivational event marketing budgets targeted to Non-Sales Programs.
A little something to think about when next rewarding those who have worked so hard.
We’re celebrating 13 years of exclusive focus on producing the best travel incentives and events for industry leaders. Call me now on +27 11 022 9264. I’m waiting to be given the chance to prove to you we’re no overnight success.
